Interestingly, the viewership of F1 in India for the current season is comparable to Test cricket. With 24m individuals sampling the sport in ‘05 largely due to Narain Karthikeyan, the average viewership this year, on an all-India level, has risen almost 100%, from TRP of 0.14 to 0.25.
While Mumbai and Bangalore rose to levels of 3.4 and 1.5, respectively, Delhi went from 0.9 to 1.9, Hyderabad from 0.2 to 1.6 and Kolkata from 0.3 to 1.3. What’s best, these impressive F1 TRPs — the Bahrain and Malaysian grand prix races — were build up on the face of India- England test series at its peak. “We have grown the F1 viewership at the rate of an impressive 27% year-on-year.
On the back of F1’s increasing popularity in India, toy maker Mattel has launched F1 collectible cars for adults, much like Tag Hauer’s watches in 2004. Meanwhile, beer is expected to see a spike in sales.